To create a workflow where a message is sent to a specific user or group once an alert is created, begin on the Workflows page and select the Add Workflow button.  In the resulting form, enter a
Name for the workflow,
in the Type drop down choose MessageThread.  
Leave the Template as Standard Alert.  
Save Changes.

We now have fields for Start Conditions and Actions.  Add a Start Condition, for this example we will use Match All Conditions.  In the dropdown for Name, select MessageThreadStatusType:

Select Open as the Value and press the green checkmark:

Under Actions, press Add Action, then select SendMessage, this will produce a dialog box:

Select (or create) a Escalation Rule to govern the routing of the update message, then choose the recipient.  In this example, we will be choosing specific recipients.  Click inside the box for either Users or Groups based on your needs, chose the appropriate recipient(s).  The Users or Groups must already exist to be selected here.  You may make multiple entries or add pre-defined selections from above.

In the Message Text box, you can craft the body of the message using static text and/or keywords from the list.  Save the changes to the Action, and this will update the Workflow.  Finally, ensure the new Workflow is Enabled (select the button in the top right corner of the page).

To add the Workflow to the Escalation Rule, select Escalation Rules from the menu, choose your Escalation Rule and select the Workflows tab:

Note that the Escalation Rule for the Action must be independent of the Escalation Rule this Workflow is applied to (e.g. This Workflow cannot be applied to the “Message on Alert Creation” rule, as that rule was chosen to govern the delivery of the update within the Workflow).  Any Escalation Rule already used in a Workflow cannot have additional Workflows applied, and the Add Workflow button will be greyed out.

Press the Add Workflow button.  In the resulting dialog, select your Workflow (it must be enabled to be present here) and press the arrow button to move it to the Selected Workflows list: 

Press Update and the new Workflow is added to the Escalation Rule and saved.

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